At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage.
Here are 4 trends marketers need to pay attention to:
Virtual Reality and Content Marketing
Content marketing is steadily moving into creating experiences for the consumer. As a serious marketer, you should figure out how to implement this into your content marketing strategy. A resource from the Chartered Institute of Marketing rightly identifies why virtual reality will be the new reality.
The digital age is fast changing. Part of that change is Artificial Intelligence, also known as AI. When it comes to content marketing, AI has come a long way. It can now help digital marketers analyze and index millions of content. A good example of such software is Amazon Rekognition. One of the advantages of such software is determining inappropriate content before it goes up. This helps in preventing social backlash.
Changing Nature of Native advertising
Digital advertising is changing. Social media platforms are invested in creating seamless user experiences. As a result advertising is suffering. Right now, it is difficult for an advertiser to get away with low quality ads regardless of how much money they put behind it. As a Digital marketer you now need quality content for your ads. This cuts down the cost of advertising and allows you to reach a more relevant audience with content that speaks to them.
Live-streaming helps digital marketers create real time content for their audience. It is also an easy way to include your audience in events. For example, events like launches can easily be integrated into your content marketing strategy. An upside to live-streaming is that it is affordable, all you need is a good internet connection and a smart phone.
Now, have you realized that all the trends listed above rely heavily on digital marketing? Which to some might be an unfamiliar territory. If that sounds like you, consider enrolling for the internationally accredited Digital Marketing Institute course. This is offered at the Simon Page college of Marketing. It is an intensive, practical, global certificate on Digital Marketing. This course is sure to expand your knowledge of Digital Marketing and catapult your career to the next level.