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Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing.However, on their own...

At the helm of it marketing automation is just another way technology helps you save time. Time – that scarce resource. Even old adages, or maybe not so old, equate it to money. And why not? It is after all scarce so when tech can...

At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage.Here...

Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to...

Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients....

Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his...