Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is an intense 10 session course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.
Who is it for?
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Pay Per Click
Learn about he key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to compliment each other.
The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.
Search Engine Optimization
Introduction to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.
Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.
The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.
Digital Display Marketing
Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.
The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimize clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.
The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.
Social Media Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.
The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.
Strategy and Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.
The Strategy & Planning module enables you to create an optimized, engaging and customer-pleasing digital marketing plan that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.
Effectively monitor and optimize your digital marketing strategy and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
The Analytics module helps you track, monitor and optimize your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimized. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.
Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Professionals that add DMI certification to their CV can:
- Improve marketing career prospects
- Earn a higher salary
- Go for a promotion
- Go for a new role
- Start a new career in digital marketing
Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa with operations in Nigeria, Ghana and Kenya.
Apart from being accredited by the DMI, Simon Page has also been accredited by the CIM, UK and is currently about the largest provider of CIM qualifications in Africa.
No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.
The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.
This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent.
The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.
Simon Page College of Marketing, 8th Floor, Reliable Towers, Mogotio Road, Off Chiromo Lane, Nairobi, Kenya
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.