Blog

marketing mistakes entrepreneurs make in business
Marketing Mistakes that Most Entrepreneurs Make

If you are a new entrepreneur or business owner, and you want to find out whether your marketing campaigns are doing well, take a moment to make sure you aren’t making these damaging mistakes that could negatively hurt your business: 1. Ignoring the brand To market your...

Deepa Shah| MCIM| Chartered Marketer
My Simon Page Experience Series: Deepa Shah| MCIM

My Simon Page Experience is a series that dives deep into the Simon Page College of Marketing experience, interviewing tutors and students across the board. In today's blog, we interview Deepa Shah, a Chartered Marketer who has over 14 years experience in cross-industry marketing in FMCG,...

CIM commendations
Simon Page Receives Commendations from CIM

Simon Page College of Marketing has received commendations from CIM for excellent results. Despite the disorientation brought about by Covid-19 and studies having to suddenly move online, the college has continued to excel. The CIM results released in July attest to this. The college recorded...

Content marketing
Content Marketing 101

Content marketing is the sharing of informative content that is relevant, interesting and useful to the target audience. This means that you create content that your readers relate with-content that they actually find useful. The goal of content marketing is to help your audience improve their...

Why PR is Vital for Business.

It’s very possible to run a company with or without a PR department in Kenya. Most business owners actually prefer outsourcing for PR professionals only when the need arises. Others have opted to merge it with other departments. For instance PR and marketing or digital marketing. It...