The progressive advancement of technology has made it a necessity for everyone to polish their digital skills. Not only do we need the basic skills to operate our smartphones but also the knowledge to remain relevant in our places of work. Digital Marketing may be a term that some of us might have been forced to start paying keen attention to after the coronavirus pandemic. However, to others, it is a career they ventured into a while ago and have been investing in for some time now.
Those who ventured into digital marketing a while ago saw the big gap that traditional marketing was leaving. From the untapped market to traceable conversions; the benefits of digital marketing are endless. One of the most important lessons that the coronavirus pandemic had taught most business owners is that; you need to have flexible marketing strategies for your business to survive such time. As an entrepreneur, you need to be open-minded at all times.
Simon Page College of Marketing introduced the Digital Marketing qualification two years ago after realizing the need for more comprehensive and practical training in this area. Partnering with the Digital Marketing Institute-Ireland, Simon Page has helped a good number of Kenyan professionals launch their careers or acquire world-class expertise in digital marketing.
Digital Marketing Training and Pass Rates
As the institution marks its fifth year in Kenya this month, Simon Page celebrates another win as digital marketing students record exceptional pass rates even after the COVID-19 disruption. The last exam sitting recorded an average pass rate of 70%.
Digital Marketing training explores the latest digital marketing practices and tools. The following are 10 modules covered during the 6weeks training:
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- Display & Video Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
Are you looking to gain practical skills in any of the above areas or upskill your work delivery?
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