CIM Chartered Postgraduate in Marketing is the highest level marketing postgraduate qualification available from CIM. The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.
Who is it for?
Ideal if you are a marketer currently working at, or aspiring to work at a strategic level. It is also suitable if you are looking to build on knowledge gained at the CIM Professional Diploma level.
One or more of the following is required to gain entry onto this qualification:
A range of experience working (normally Five years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in marketing if required.
If English is not your first language, you will need to demonstrate that you have achieved one of the following English language qualifications in the last two years:
Mode of Assessment
Provide insight to help you assess and develop future marketing strategies to ensure your organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace.
Enable you to critically appraise corporate brand and the importance of digital communications in developing the corporate positioning and building brand equity.
Investigate the dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success.