Professional Diploma in Digital Marketing

Becoming a Certified Digital Marketing Professional. The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career. Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

Who is it for?

Marketing Professional

Business Owner

Career Changer


94.5 %

of graduates employed

73.5 %

are employed in Digital Marketing roles

56 %

are earning more than $52k

Can you rate your digital marketing skills?

This Digital Diagnostic will help you find out just how strong your skills are.

Take a test

Module Overview


Introduction to Digital Marketing

Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to compliment each other.

Search Engine Optimization

Search Engine Optimization

Introduction to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

Email Marketing

Email Marketing

Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

Digital Display Marketing

Display & Video Advertising

Learn how to create and run effective display/video ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

Social Media Marketing

Social Media Marketing

Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.

Strategy and Planning

Digital Marketing Strategy

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive coherent digital marketing plan – set budgets, allocate resources and select appropriate channels.


Analytics with Google Analytics

Effectively monitor and optimize your digital marketing strategy and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

digital marketing

Content Marketing

Introduces the fundamental principles of content marketing to enable you to align content effectively with the Buyer’s Journey. It also covers content creation, content curation, and how to extend the value of content using scheduling tools and promotion methods.

Web Optimization

Website Optimization

Learn how to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specified business goals. As well as how to use metrics to capture, track, and measure website activity to develop deeper insights.


Paid Search (PPC) With Google Ads

Learn how to implement and manage paid search campaigns using Google Ads.  Discover the best ways to track conversions, measure and report on the performance of paid search campaigns using Google Analytics & Google Search Console.

Got Questions?

Who should take the Professional Diploma?

Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.

What are the benefits of taking the Professional Diploma?

Professionals that add DMI certification to their CV can:

  • Improve marketing career prospects
  • Earn a higher salary
  • Go for a promotion
  • Go for a new role
  • Start a new career in digital marketing
Why choose Simon Page?

Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa with operations in Nigeria, Ghana and Kenya.

Apart from being accredited by the DMI, Simon Page has also been accredited by the CIM, UK and is currently about the largest provider of CIM qualifications in Africa.

I am not IT savvy, Is this course technical?

No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.

How is the program assessed?

The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.

WIll my qualification be recognized?

This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent.

The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.

Where is the venue of the training?

Simon Page College of Marketing, Barclays Plaza building 16th Floor,  Loita/Market Street, Nairobi, Kenya

What will I take away?

Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

What is the cost of the course?


Not Yet Decided? Take a Test

Can you rate your digital marketing skills?

This Digital Diagnostic will help you find out just how strong your skills are.

Take a test