digital marketing Tag

Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing.However, on their own...

At the helm of it marketing automation is just another way technology helps you save time. Time – that scarce resource. Even old adages, or maybe not so old, equate it to money. And why not? It is after all scarce so when tech can...

Digital marketing trends tend to shape the marketing landscape in many countries. Kenya is not an exception. The dynamic nature of the digital landscape means companies to adopt proactive measures as opposed to reactive. This means that they are never rushing to cash in last...

Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook.Do you know how...

Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to.  They need data to justify that their...

At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage.Here...