digital marketing Tag

5 Reasons why your Google Ads are not Converting

If you’ve been struggling to get return on investment (ROI) from your Google AdWords campaigns, then you are not alone. Pay Per Click (PPC) advertising can be frustrating and requires knowledge and research to create a strong strategy that can generate quality leads for your...

Which is better: Google Ads or Facebook Ads?
When you should choose: Google Ads or Facebook Ads.

I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business?...

Is Online Marketing Effective in Kenya?

According to Amari Consulting Co-founder, Ms. Abigail Bundi; in Kenya, e-commerce is estimated to be worth more than Kshs 70- 120 billion in the short term and Kshs 400 billion in the long-term, thus presenting lucrative business opportunities.It has been almost two months since the...

Online Ads That Actually Work

To get a good Return on Investment, you need to figure out the most effective online ads that actually work for your brand. Developing relevant content either through social media or blog articles is fundamental. The biggest trick to achieving more with your online Ads...

global market
How to Optimize Your Brand for the Global Market

As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to...