Blog

One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement.  Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the...

According to Amari Consulting Co-founder, Ms. Abigail Bundi; in Kenya, e-commerce is estimated to be worth more than Kshs 70- 120 billion in the short term and Kshs 400 billion in the long-term, thus presenting lucrative business opportunities.It has been almost two months since the...

Apart from affecting the daily activities across the world; if a vaccine for COVID-19 is not launched soon, there is going to be a huge global stock market crash. Curfews and countrywide lockdown only mean this to most Kenyan business owners; more losses or bankruptcy. This...

The three topmost qualities of any successful professional marketer are; the ability to interact or develop lasting relationships with people, creativity, and innovation. To stand out as a marketer, you need to achieve what other marketers have not been able to. Identify gaps in the...

To get a good Return on Investment, you need to figure out the most effective online ads that actually work for your brand. Developing relevant content either through social media or blog articles is fundamental. The biggest trick to achieving more with your online Ads...