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How to avert a communication crisis in PR
How to avert a Communication Crisis in PR

Communication plays a vital role in effective public relations. It is very important to communicate effectively so that both parties are on the same page. Those who are in the management spectrum should be held to a higher ethical standard. They need to be held...

My Simon Page Experience Series: Barbra Mkala

My Simon Page Experience is a series that dives deep into the Simon Page College of Marketing experience, interviewing tutors and students across the board. In today's blog, we interview Barbra Mkala, a Chartered Marketer who has over 10 years experience in the marketing profession. Barbra...

Upgrade your career with a CIM qualification
How a CIM Qualification can Boost your Marketing Career

Are you looking to undertake a CIM Qualification? Are you currently employed within the marketing sector or looking to branch into a new career path? Have you been thinking of increasing your education and improving your marketing knowledge? Here’s how a Chartered Institute of Marketing...

marketing mistakes entrepreneurs make in business
Marketing Mistakes that Most Entrepreneurs Make

If you are a new entrepreneur or business owner, and you want to find out whether your marketing campaigns are doing well, take a moment to make sure you aren’t making these damaging mistakes that could negatively hurt your business: 1. Ignoring the brand To market your...

Leverage your business on social media
How To Leverage your Business on Social Media

How can you use social media to leverage your business? Social media has become an integral part of our lives. Social media enables communication for not only one's personal life but also for business life. As technology is rapidly growing and shifting online everything has to...