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As a PR expert you should learn to design and successfully execute effective PR strategies. The drastic advancement in Technology calls for a strategy plan shift. Therefore it is time for you to drop off your “traditional” ways of handling your PR Practice and embrace...

If you are reading this, it is because you are interested in Public Relations. Whether you are just trained or a certified Public Relations practitioner, our CIPR courses are strategically designed to cater for your needs. You can either enroll for a CIPR Professional PR...

Company’s ability to retain or gain more customers is greatly determined by its consumer’s perception of the brand. That is why every company needs a highly skilled PR manager who understands the brand’s consumers and can influence their opinion and behavior.Whether your business is a small enterprise...

Disruption is more than just a buzzword for modernity or new age. To me it’s best defined by Warren Buffet in his quote below.“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy...

Successful influencer marketing is a nightmare many marketers face. While industry standards show that it is on a steady rise, marketers have issues with measurement. ROI on influencer marketing is a bit tricky to calculate and for most marketers this is where the problem starts....