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Are you finding it hard to evaluate the effect of a PR campaign that you are running?Every boss expects you to give analytics that prove that it’s worthwhile for him or her to keep investing in the PR department. As Erika Heald states in her...

Marketing is about understanding your product or service and being able to “communicate” its values to your target market. This involves gauging which channel or medium of communication, when used, would reach a greater number of the people. Marketing is very diverse and there are...

Strategic marketing is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the niche you choose will be to your business. Then, maximize on structuring a...

The CIM exams' results are out and our CIM students performed exceptionally well with a 100% pass rate!The overall results for the April Exams reveal that; of all the students sitting for the CIM exam, 91% passed with many recording a 100% score on all...

A better SEO is something that every business keen on online rankings is dying for. Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google.An exceptional SEO is one which makes you...