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The scariest part about digital marketing analytics is the numbers and how to interpret them.It may seem daunting but it is an important aspect of digital marketing. They give insight into your marketing efforts and allow you to adjust them where necessary.Here are top 3...

Successful influencer marketing is a nightmare many marketers face. While industry standards show that it is on a steady rise, marketers have issues with measurement. ROI on influencer marketing is a bit tricky to calculate and for most marketers this is where the problem starts....

Courtesy of technology, online marketing courses are a thing. Virtual classrooms are a growing trend that comes with advantages. Although we might have to wait longer before we can download food at least we can download knowledge and grow our skills from the comfort of...

If you are here then you want to know why you need professional marketing training. The simple answer is that marketing is essential to the success of a business. But, there is more to it than that.  Let’s dive into a few more reasons.The core...

If you've taken the postgraduate and diploma CIM professional marketing classes then he is no stranger. If you have not you should, there are reasons behind our high student pass rate and he is one of them. As we come to the end of Customer...

A digital diploma in professional marketing is one certification marketers need. But as is with all skills in the work environment, you need a reason to learn it. Gone are the days for vanity skills. Today, skills need to be crucial to career or business...

Strategic marketing much like a game of chess needs a long-term plan. In order to achieve this there are 4 key factors to consider. SegmentingIn strategic marketing, it is important to segment. You need to divide your consumers and potential consumers into different groups. These...