Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help...
It’s very possible to run a company with or without a PR department in Kenya. Most business owners actually prefer outsourcing for PR professionals only when the need arises. Others have opted to merge it with other departments. For instance PR and marketing or digital marketing. It...
As a PR Practitioner, it can be very hard to establish the impact that your PR activities have on your business. However, every boss expects you to give analytics that proves that it’s worthwhile for him or her to keep investing in the PR department. As...
Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a...
The progressive advancement of technology has made it a necessity for everyone to polish their digital skills. Not only do we need the basic skills to operate our smartphones but also the knowledge to remain relevant in our places of work. Digital Marketing may be...
I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business?...