Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry....
When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies.1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did...
When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in...
Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients....
We hosted the 4th Edition of the Simon Page marketing masterclass on 26th April. During this session we have Ms. Nyambura Maina; a marketing and research consultant with Kenya Audience and Research Foundation (KARF) who took us through an interesting session on understanding audience. Here...
Let’s face it; before undertaking a CIM professional course, you want to know one thing: What are the benefits. At Simon Page college of Marketing, we have decided to come up with a list to help you make this decision. Below are 5 benefits you...