The New Year is here and your focus is finding possible ways to make more money and grow your business.But, have you come up with a strategy to achieve the above?According to the World Bank and Commonwealth’s 2019 end of year reviews on East Africa’s...
A better SEO is something that every business keen on online rankings is dying for.Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google.An exceptional SEO is one that makes you...
For your brand to command authority in the market place and improve its brand value, you need up your management techniques. Today, we’ll share with you ways to build a brand from scratch and manage it like a Pro for better returns. As well as,...
A digital diploma in professional marketing is one certification marketers need. But as is with all skills in the work environment, you need a reason to learn it. Gone are the days for vanity skills. Today, skills need to be crucial to career or business...
Strategic marketing much like a game of chess needs a long-term plan. In order to achieve this there are 4 key factors to consider. SegmentingIn strategic marketing, it is important to segment. You need to divide your consumers and potential consumers into different groups. These...
In the journey to becoming a professional marketer, enrolling for a Certificate in Professional Marketing is the first step. It is the easiest step and you can do it by following this link. However, before taking this step you need to know what exactly you...