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Digital Diploma in Professional Marketing
Why You Need a Digital Diploma in Professional Marketing

A digital diploma in professional marketing is one certification marketers need. But as is with all skills in the work environment, you need a reason to learn it. Gone are the days for vanity skills. Today, skills need to be crucial to career or business...

strategic marketing
4 Keys To Successful Strategic Marketing

Strategic marketing much like a game of chess needs a long-term plan. In order to achieve this there are 4 key factors to consider. Segmenting In strategic marketing, it is important to segment. You need to divide your consumers and potential consumers into different groups. These...

Show don't tell (seo ranking)
How Images Improve your SEO Ranking

What if I told you there was an easy way to improve SEO ranking by using images? That doesn’t sound hard does it? What most people forget when it comes to SEO, is that images are a part of content too. According to digital marketing...

digital marketing analytics
Importance of Digital Marketing Analytics

The scariest part about digital marketing analytics is the numbers and how to interpret them. It may seem daunting but it is an important aspect of digital marketing. They give insight into your marketing efforts and allow you to adjust them where necessary. Here are top 3...

entrepreneurship
Entrepreneurship: A journey not for the faint-hearted

Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While 'side hustles' is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like...