My Simon Page Experience is a series that dives deep into the Simon Page College of Marketing experience, interviewing tutors and students across the board. In today's blog, we interview Deepa Shah, a Chartered Marketer who has over 14 years experience in cross-industry marketing in FMCG,...
How does getting a CIPR qualification sound to you? Have you always wanted to pursue a career in the Public Relations field? Do you always envy those who handle PR matters? Would you not feel great if all your colleagues came to you for PR...
Simon Page College of Marketing has received commendations from CIM for excellent results. Despite the disorientation brought about by Covid-19 and studies having to suddenly move online, the college has continued to excel. The CIM results released in July attest to this. The college recorded...
Content marketing is the sharing of informative content that is relevant, interesting and useful to the target audience. This means that you create content that your readers relate with-content that they actually find useful. The goal of content marketing is to help your audience improve their...
It’s very possible to run a company with or without a PR department in Kenya. Most business owners actually prefer outsourcing for PR professionals only when the need arises. Others have opted to merge it with other departments. For instance PR and marketing or digital marketing. It...
As a PR Practitioner, it can be very hard to establish the impact that your PR activities have on your business. However, every boss expects you to give analytics that proves that it’s worthwhile for him or her to keep investing in the PR department. As...