How to Have a Better SEO Ranking in Kenya

A better SEO is something that every business keen on online rankings is dying for.
Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google.

An exceptional SEO is one that makes you easily discoverable on search engine results pages (SERPs). To improve your ranking using organic search, your site has to have more user engagement or more referrals. This can only be made possible by ensuring that your content attracts this kind of traffic.

Here are ways in which you can stand out from your list of competitors on the search engine results pages:

      1. Useful Content

No matter how many keywords you use in content to hard-sell your business, if it is not relevant to your target audience, you will not receive any significant traffic. Google tries to understand the content, search intent, topics, and easily detected wrongly crafted keywords.

To make your content more relevant and useful, you need to figure out what your customers want. Adopt tools like Keyword Everywhere to find out what makes your competitors rank on top of the SERPs. Then, utilize the keywords that they are using and create content that your target audience would crave for and build engagement.


      2. SEO Link Building

Having several links pointing back to your content builds credibility. For this to happen, your content has to be very insightful. External links help build up the referral traffic to your site. Internal linking can be done by creating links that redirect readers to other landing pages on your website.


      3. Titles and Meta Description

Kenyans are famous for misleading their readers to landing pages that have no relevant information. That’s how many “trendy” websites have been able to gain traffic in the past years. However, search engines are now able to crawl overall content and penalize websites stuffed with misleading keywords.

To dominate online, you need to format your keywords properly in your blog titles and Meta descriptions to increase the click rates to your site. A meta description is a piece of short information that appears right below the search results’ titles and gives a brief definition of the content is about.

Learn more about SEO fundamentals and measuring its performance on


Emmanuel Eshun
Emmanuel Eshun

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