In Kenya, digital marketing started as a trend. When it did only a few of digital experts existed they were in IT. But then, it stopped being a trend and became a necessity.Organizations now need to stay relevant in the digital space. With that, more...
When you enroll for a CIM class the last thing on your mind is that you’ll share it with a celebrated writer. A writer that has been shortlisted for a coveted prize the Caine’s award for African writing and ultimately emerged the winner. Students might...
One of the major challenges an organization faces is choosing a marketing mix best suited and aligned with their business objectives. It is through this right combination of marketing efforts that an organization can achieve its set objectives. This is both in the short term...
Clients interact with organizations daily, these interactions are what define customer experience. But, businesses are now operating in an age of instant gratification. This has forced them to turn customer experience into a business priority compared to days when it was considered a luxury. There’s...
Digital marketing trends tend to shape the marketing landscape in many countries. Kenya is not an exception. The dynamic nature of the digital landscape means companies to adopt proactive measures as opposed to reactive. This means that they are never rushing to cash in last...
There is a lot of debate surrounding influencer marketing. There are articles that foresee its death. That it has become saturated with minimal to zero ROI to a brand and increased expense. However, in some circles, influencer marketing is conceived as the 8th P of...