Blog

digital strategy
The Three Ds of Digital Strategy

Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a...

Simon Page College of Marketing Turns 5 years, in Kenya

Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help...

Which is better: Google Ads or Facebook Ads?
When you should choose: Google Ads or Facebook Ads.

I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business?...

Public Relation during Corona
How PR has played part in Kenya during the Corona Pandemic

One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement.  Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the...