Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a...
Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help...
The progressive advancement of technology has made it a necessity for everyone to polish their digital skills. Not only do we need the basic skills to operate our smartphones but also the knowledge to remain relevant in our places of work. Digital Marketing may be...
I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business?...
Congratulations! A great number of Simon Page College of Marketing CIM students are celebrating a 100% Pass in the recently released examination results for the April 2020 CIM Exam session. Recording so many 100% passes for this session not only makes us so happy but proud to...
One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement. Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the...