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marketing mistakes entrepreneurs make in business
Marketing Mistakes that Most Entrepreneurs Make

If you are a new entrepreneur or business owner, and you want to find out whether your marketing campaigns are doing well, take a moment to make sure you aren’t making these damaging mistakes that could negatively hurt your business: 1. Ignoring the brand To market your...

Leverage your business on social media
How To Leverage your Business on Social Media

How can you use social media to leverage your business? Social media has become an integral part of our lives. Social media enables communication for not only one's personal life but also for business life. As technology is rapidly growing and shifting online everything has to...

How to answer interview questions
Tips to Help Your Ace Your Next Big Interview

We have already covered the best ways to upgrade your career in 2021 and here we will cover interview tips. Have you been wondering how to prepare for your next interview? How to bag that job you have been eyeing? How do you answer interview...

Tips on how to upgrade your career in 2021
Upgrade Your Career in 2021: Part 2

2021 is the year to upgrade your career and position yourself for the job you want. This is only possible if you make steps towards developing and upgrading your skills and qualifications. In the part 1 series on how to upgrade your career, we looked...

Upgrade Your Career in 2021: Part 1

Are you wondering how to upgrade your career in 2021? Have you ever wondered why some careers take off, while others stall? Why some people have influence in their organizations, while others struggle to get noticed? Here are some of the ways you can self-assess...

Digital Marketing and PR
How to Integrate Digital Marketing in PR

Digital Marketing PR is an online marketing strategy used by businesses to increase their online presence.  In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with traditional methods. To make the...