Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing.
However, on their own these digital marketing fundamentals are far from being a comprehensive guide. You will need to register for a digital marketing course like the DMI Certified Digital Marketing Professional (CDMP) program. In Kenya, it is one of the most comprehensive courses and boasts of an up-to-date syllabus. You can read this article here on why you should take it.
For now let us go straight into the digital marketing fundamentals.
SEO (Search Engine Optimization) is the holy grail of digital marketing fundamentals. With it content is indexed and ranked higher on internet searches. Seeing as the basis of digital marketing is visibility you need a strong background on SEO.
There are a number of articles available online that shed more light on SEO and offer valuable insight. However, SEO requires a more practical approach which can only be obtained from courses offered by the Digital Marketing Institute.
Content is king, which is why this is a second digital marketing fundamental.
Once you have SEO implemented you need content. This content needs to be valuable and relevant to your target audience. You do not want people searching for plumbers to end up on your website selling cakes.
You have to figure out what sort of content works best for you. But, as with traditional marketing, you will need a mix of all for versatility.
Without a plan digital marketing can feel like swimming in the desert. There needs to be a method in place for how you create and distribute content. Therefore, coming up with a content strategy is a crucial digital marketing fundamental.
Online there are various ways to advertise. These range from Google Adwords to Facebook Ads. This advertising helps you reach your target audience once you have nailed your SEO, content marketing and content strategy. As one of the digital marketing fundamentals you need to be up to speed with industry trends. Luckily this course offers step by step guide on how to handle it.
We cannot mention digital marketing fundamentals and forget the house right? Social media is where digital marketing lives. Which makes it important to learn about before embarking on your digital marketing journey. There is a lot to learn with social media as it is not a one size fits all. Different platforms have different audiences, content types and purposes. You will need to learn all of them and understand how they apply to you and your business first.