Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients....
We hosted the 4th Edition of the Simon Page marketing masterclass on 26th April. During this session we have Ms. Nyambura Maina; a marketing and research consultant with Kenya Audience and Research Foundation (KARF) who took us through an interesting session on understanding audience. Here...
Let’s face it; before undertaking a CIM professional course, you want to know one thing: What are the benefits. At Simon Page college of Marketing, we have decided to come up with a list to help you make this decision. Below are 5 benefits you...
You’ve decided that you want to do a CIM course; you’ve done your research, looked around online, visited a couple of schools, but you are still not sure how to choose a CIM study center that suits you. Do not worry. We have 4 tips...
Some heavy rain, hot coffee, and fresh cake ushered in our Masterclass on Tuesday, 28th April. Joe Kanyua was the speaker for the evening and up his sleeve he had prepared insights on digital marketing. Joe is a business solutions lead at oracle; over his...
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that...