Author: Tess

Brand Positioning simply refers to the way a business communicates its value to their consumers or target audience. If you position your company properly, customers will always choose you over your competitors when making their purchase decision because your name is the first one that...

Did you set your digital marketing strategy for the year and still can’t see concrete results? You don’t have to worry anymore. The solution to your problem might not be implementing different digital marketing strategies but maybe revamping your existing plan.The digital world keeps changing at...

Simon Page College of marketing continues to excel in Digital Strategy. The recently released the results of the CIM Exams had Simon Page record yet another remarkable pass rate. With 100% pass rate for Digital Strategy, Marketing, Driving Innovation and Strategic Marketing; this goes to...

As a PR expert you should learn to design and successfully execute effective PR strategies. The drastic advancement in Technology calls for a strategy plan shift. Therefore it is time for you to drop off your “traditional” ways of handling your PR Practice and embrace...