Author: Tess Ndinda

Apart from affecting the daily activities across the world; if a vaccine for COVID-19 is not launched soon, there is going to be a huge global stock market crash. Curfews and countrywide lockdown only mean this to most Kenyan business owners; more losses or bankruptcy. This...

The three topmost qualities of any successful professional marketer are; the ability to interact or develop lasting relationships with people, creativity, and innovation. To stand out as a marketer, you need to achieve what other marketers have not been able to. Identify gaps in the...

To get a good Return on Investment, you need to figure out the most effective online ads that actually work for your brand. Developing relevant content either through social media or blog articles is fundamental. The biggest trick to achieving more with your online Ads...

The Study Doesn't Stop: Learning Online During Coronavirus The first case of Coronavirus was reported on March 13th, 2020 and the initial area to be affected was the education sector. The president immediately urged all learning institutions to prepare for an indefinite closure. With no...

After a month plus of practicing social distancing, study institutions are now exploring more ways to help their students remain positive and continue learning. In its effort to provide students with an interactive learning experience, Simon Page College of Marketing will be launching its first...

The millennials’ influence on e-commerce has been felt globally and Kenya is not left out. A study conducted by INVESP on millennial shopping habits showed that 81.3% of millennials shop online at least once a month. Out of this, 61% stated that they prefer to...