Digital marketing is driving the agenda across organisations particularly in marketing departments and it is gradually becoming the most important sales and marketing channels available to business. Organizations of all sizes are coming to terms with the impact of the internet on their business. It is therefore essential for all marketing practitioners to understand and be able to utilise these digital channels effectively.
This course is designed to enable you understand how to take advantage of digital tools and techniques weaving them together to create an effective digital marketing strategy. It will explore digital marketing in enough detail to give you a sound understanding of its key issues, current trends, technological applications and possibilities.
2. Planning and Strategy
3. Gathering Data
4. Website Design and Usability
5. Tracking and Measurement
6. Testing in Digital Marketing
7. Creative Considerations
8. The Digital Marketing Toolkit
*10% discount for CIM members
Chief Digital Enabler
FCIM MSc MBA PGCLTHE
Google Adwords Certified
Princewill Omorogiuwa has over 18 years experience in sales and marketing including 10 years in digital marketing. He runs a successful Digital Marketing Agency (3rdFloor Digital) with operations in Ghana, Nigeria and Kenya. He also runs the largest CIM Accredited Study Centre in Africa (Simon Page College of Marketing). Omorogiuwa, is an engaging public speaker and an award-winning trainer. He was a senior lecturer for marketing at London Metropolitan University and has consulted for various Blue chip organisations in Africa and in the UK. He holds an MSc in Marketing Management from Glamorgan University, Wales and an MBA from Kingston University Business School, UK. He is a Chartered Marketer , Fellow of the CIM, UK and Google Certified.
Checkout the Fastrack Digital Marketing Workshop Gallery below
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