Influencer Marketing Vs Paid Promotion
There is a lot of debate surrounding influencer marketing. There are articles that foresee its death. That it has become saturated with minimal to zero ROI to a brand and increased expense. However, in some circles, influencer marketing is conceived as the 8th P of Marketing. This article explains what the 8th P is all […]
New CIM Postgraduate Diploma Syllabus
The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass. Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial Change Global Marketing Decision This unit is under the new CIM Postgraduate Diploma and it is the only unit to […]
How To Become a Digital Marketing Expert
Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how hard it is for a digital marketing expert to […]
Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Pay Attention To These Digital Marketing Trends
Marketing trends Marketing trends evolve every day. Some are exciting while others are scary. What you choose depends on the brand guidelines and the daringness of your marketing team. There are brands that like to play it safe, use tested methods and there are brands that push the envelope. But one thing remains, in marketing […]
Marketing Masterclass : Top 5 Tips for Targeting Millennials
Marketing Masterclass Every month, Simon Page hosts a Marketing masterclass. We invite different industry leaders to speak on topics of interest relevant to the industry. We held a masterclass on 26th April, with the General Manager of Baraka FM, Barbra Mkala. She focused on different generations at the work place, leveraging on her 15 years’ […]
