When you should choose: Google Ads or Facebook Ads.
I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business? Have you ever wondered which one, between Google and Facebook […]
CIM Students Celebrate 100% Pass Rates Despite Covid-19 Disruption
Congratulations! A great number of Simon Page College of Marketing CIM students are celebrating a 100% Pass in the recently released examination results for the April 2020 CIM Exam session. Recording so many 100% passes for this session not only makes us so happy but proud to be associated with this cohort. With the overall […]
How PR has played part in Kenya during the Corona Pandemic
One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement. Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the pandemic could be quite a task. But if you are […]
Is Online Marketing Effective in Kenya?
According to Amari Consulting Co-founder, Ms. Abigail Bundi; in Kenya, e-commerce is estimated to be worth more than Kshs 70- 120 billion in the short term and Kshs 400 billion in the long-term, thus presenting lucrative business opportunities. It has been almost two months since the coronavirus was announced in Kenya and more Kenyans are […]
COVID-19: How To Survive as a Business Through Marketing
Apart from affecting the daily activities across the world; if a vaccine for COVID-19 is not launched soon, there is going to be a huge global stock market crash. Curfews and countrywide lockdown only mean this to most Kenyan business owners; more losses or bankruptcy. This does not mean that Kenyans do not value life […]
Why Creativity Matters to a Professional Marketer
The three topmost qualities of any successful professional marketer are; the ability to interact or develop lasting relationships with people, creativity, and innovation. To stand out as a marketer, you need to achieve what other marketers have not been able to. Identify gaps in the market, use available insights to invent creative solutions to your […]
