Content Marketing 101

Content marketing

Content marketing is the sharing of informative content that is relevant, interesting and useful to the target audience. This means that you create content that your readers relate with-content that they actually find useful. The goal of content marketing is to help your audience improve their quality of life by establishing yourself as a thought […]

Why PR is Vital for Business.

Why pr is vital for business | content marketing

It’s very possible to run a company with or without a PR department in Kenya. Most business owners actually prefer outsourcing for PR professionals only when the need arises. Others have opted to merge it with other departments. For instance PR and marketing or digital marketing. It does not just begin at the job sector, […]

3 Ways to Measure your PR Effect

How to measure pr effect | content marketing

As a PR Practitioner, it can be very hard to establish the impact that your PR activities have on your business. However, every boss expects you to give analytics that proves that it’s worthwhile for him or her to keep investing in the PR department. As Erika Heald states in her article on Ragan, “if […]

The Three Ds of Digital Strategy

Digital strategy

Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a marketing plan that speaks value to them. Here are a […]

Simon Page College of Marketing Turns 5 years, in Kenya

Simon page college of marketing turns 5years | content marketing

Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help professionals get qualified to compete and lead globally. Operating physically […]

Digital Marketing Training & Pass Rates; Why Choose Simon Page College

Digital marketing | content marketing

The progressive advancement of technology has made it a necessity for everyone to polish their digital skills. Not only do we need the basic skills to operate our smartphones but also the knowledge to remain relevant in our places of work. Digital Marketing may be a term that some of us might have been forced […]