5 Reasons why your Google Ads are not Converting
If you’ve been struggling to get return on investment (ROI) from your Google AdWords campaigns, then you are not alone. Pay Per Click (PPC) advertising can be frustrating and requires knowledge and research to create a strong strategy that can generate quality leads for your business. Here are some reasons as to why your ads are […]
Content Marketing 101
Content marketing is the sharing of informative content that is relevant, interesting and useful to the target audience. This means that you create content that your readers relate with-content that they actually find useful. The goal of content marketing is to help your audience improve their quality of life by establishing yourself as a thought […]
How to Have a Better SEO Ranking in Kenya
A better SEO is something that every business keen on online rankings is dying for. Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google. An exceptional SEO is one that makes you easily discoverable on search engine results pages (SERPs). […]
Important Digital Marketing Fundamentals You Should Know
Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing. However, on their own these digital marketing fundamentals are far from being a […]
4 Content Marketing Trends To Pay Attention To
At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here are 4 trends marketers need to pay attention to: […]
