Why You Need a Digital Diploma in Professional Marketing
A digital diploma in professional marketing is one certification marketers need. But as is with all skills in the work environment, you need a reason to learn it. Gone are the days for vanity skills. Today, skills need to be crucial to career or business growth. So let’s dive right into it and tell you […]
4 Keys To Successful Strategic Marketing
Strategic marketing much like a game of chess needs a long-term plan. In order to achieve this there are 4 key factors to consider. Segmenting In strategic marketing, it is important to segment. You need to divide your consumers and potential consumers into different groups. These groups are based on characteristics unique to your business. […]
All You Need To Know About The Certificate in Professional Marketing
In the journey to becoming a professional marketer, enrolling for a Certificate in Professional Marketing is the first step. It is the easiest step and you can do it by following this link. However, before taking this step you need to know what exactly you are getting yourself into right? Who is it for? The […]
How Images Improve your SEO Ranking
What if I told you there was an easy way to improve SEO ranking by using images? That doesn’t sound hard does it? What most people forget when it comes to SEO, is that images are a part of content too. According to digital marketing statistics; a larger percentage of people are more likely to […]
Importance of Digital Marketing Analytics
The scariest part about digital marketing analytics is the numbers and how to interpret them. It may seem daunting but it is an important aspect of digital marketing. They give insight into your marketing efforts and allow you to adjust them where necessary. Here are top 3 reasons you should pay attention to digital marketing […]
Entrepreneurship: A journey not for the faint-hearted
Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While ‘side hustles’ is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like Java. Java was never a side hustle, if it was […]
