Understanding Millennials as a Digital PR Professional
The millennials’ influence on e-commerce has been felt globally and Kenya is not left out. A study conducted by INVESP on millennial shopping habits showed that 81.3% of millennials shop online at least once a month. Out of this, 61% stated that they prefer to chat with a retailer via digital communication. This is because […]
How to Optimize Your Brand for the Global Market
As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. […]
The Ultimate Guide to Digital Marketing Strategy
Digital marketing strategy is a framework that guides you in setting up smart objectives for your business to expand your online reach. It involves configuring your traditional marketing mix to fit your online audience. Have you been searching for a digital marketing strategy that actually works for your business? Here is the ultimate guide to […]
5 Creative Ways to Make Money Online in Kenya
The New Year is here and your focus is finding possible ways to make more money and grow your business. But, have you come up with a strategy to achieve the above? According to the World Bank and Commonwealth’s 2019 end of year reviews on East Africa’s economic growth, Kenya was highlighted as the “Most […]
How to Have a Better SEO Ranking in Kenya
A better SEO is something that every business keen on online rankings is dying for. Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google. An exceptional SEO is one that makes you easily discoverable on search engine results pages (SERPs). […]
How to Manage Any Brand like a Pro
For your brand to command authority in the market place and improve its brand value, you need up your management techniques. Today, we’ll share with you ways to build a brand from scratch and manage it like a Pro for better returns. As well as, create awareness and improve performance by implementing marketing strategies that […]
