The Three Ds of Digital Strategy
Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a marketing plan that speaks value to them. Here are a […]
Simon Page College of Marketing Turns 5 years, in Kenya
Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help professionals get qualified to compete and lead globally. Operating physically […]
Digital Marketing Training & Pass Rates; Why Choose Simon Page College
The progressive advancement of technology has made it a necessity for everyone to polish their digital skills. Not only do we need the basic skills to operate our smartphones but also the knowledge to remain relevant in our places of work. Digital Marketing may be a term that some of us might have been forced […]
When you should choose: Google Ads or Facebook Ads.
I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business? Have you ever wondered which one, between Google and Facebook […]
CIM Students Celebrate 100% Pass Rates Despite Covid-19 Disruption
Congratulations! A great number of Simon Page College of Marketing CIM students are celebrating a 100% Pass in the recently released examination results for the April 2020 CIM Exam session. Recording so many 100% passes for this session not only makes us so happy but proud to be associated with this cohort. With the overall […]
How PR has played part in Kenya during the Corona Pandemic
One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement. Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the pandemic could be quite a task. But if you are […]
