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All our love (and a Little Marketing Magic) - Simon Page

Which is better: Google Ads or Facebook Ads?

When you should choose: Google Ads or Facebook Ads.

I had a heated argument with my friend the other day about paid social and paid search advertising. I ended up convincing him to invest in both after a long discussion and considering his advertising goals. But is picking a side risky for your business? Have you ever wondered which

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Public Relation during Corona

How PR has played part in Kenya during the Corona Pandemic

One of the key topics that the Chartered Institute of Public Relations covers is the media and engagement.  Managing coronavirus responses from employees and customers has been a sensitive area for business owners. Ensuring that everyone remains calm and positive while handling business during the pandemic could be quite a

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Online Marketing |

Is Online Marketing Effective in Kenya?

According to Amari Consulting Co-founder, Ms. Abigail Bundi; in Kenya, e-commerce is estimated to be worth more than Kshs 70- 120 billion in the short term and Kshs 400 billion in the long-term, thus presenting lucrative business opportunities. It has been almost two months since the coronavirus was announced in

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