Marketing trendsMarketing trends evolve every day. Some are exciting while others are scary. What you choose depends on the brand guidelines and the daringness of your marketing team. There are brands that like to play it safe, use tested methods and there are brands that...
Marketing MasterclassEvery month, Simon Page hosts a Marketing masterclass. We invite different industry leaders to speak on topics of interest relevant to the industry. We held a masterclass on 26th April, with the General Manager of Baraka FM, Barbra Mkala. She focused on different generations...
At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage.Here...
Digital display advertising is a quick and efficient way to get your business noticed online. However, there are a few things you need to know in order to stand out in a sea of ads. These tips well make digital display advertising work for you....
In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital...
Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to...