How can you use social media to leverage your business? Social media has become an integral part of our lives. Social media enables communication for not only one’s personal life but also for business life.
As technology is rapidly growing and shifting online everything has to be available on the internet. People have adopted digital marketing instead of marketing offline and social media plays a vital role in promoting online businesses. In today’s increasingly social and digital world we now have access to so many tools to improve the reach and impact of our message. This social revolution is opening the floodgates for communication for professionals and businesses alike to share more with the right people and gain insights into the effectiveness of this communication.
What is the ROI? We all know that companies need to have a presence on social media but if you are not sure where to begin, here are a few ways you can leverage your business through the use of social media.
Monitor the target audience
Your business needs to have a presence on one or more social channels. However, before you create your business accounts, think about where you are most likely to find your target audience. So get to know your audience. Google Analytics can help you with this. You can get insights into age groups, locations, and other demographic data about your audiences using it. Once you know your target market well, choose a suitable social media platform then opt for the one which your target market uses the most.
Tweak your content accordingly to suit the platform that you’re posting on. If you want to leverage social media for your business, you’ll need to get creative. Also, think of multiple ways of posting the same content in different formats.
Create Engaging Content
Every businesses’ goal is to sell. However, you can’t be open about it on social media. Show your audience don’t tell. Weave a visual story around your brand, but don’t aggressively sell your products or services. Good storytelling will help you connect better with your target audiences.
Make sure that your posts aren’t too pushy or promotional when leveraging for social media. Instead, create informative and engaging stories so that they resonate better with your audiences.
Engage your Followers on Social Media
You can leverage social media for your business to build an open channel of communication with your audience. Responsiveness on social media has prompted consumers to make a purchase. Honesty, helpfulness, and friendliness were found to be traits that boost social media engagement for brands.
Be polite while tackling negative comments. Understand that each comment that you make represents your brand’s personality. You may keep the tone casual, but always make sure your business acumen is in place.
Paid Advertisements on Social Media
Regardless of how great your content is, just posting your products on social media won’t cut it. You need to ensure your content is reaching the right audience, and in bulk. Organic reach has decreased considerably across all social media platforms in the last couple of years. So how do you expect more of your followers to find your content? Paid ads on social media are the way to go. Leveraging social media for your business may require you to shell out some money for paid promotions, and understanding how paid promotions work will put you ahead.
Once you have posted your ad, you will need to constantly keep a tab on how well it is doing. Ensure you have a strategy for paid posts-find out what is working for you, and for the content that is not working, you can always re-target. Also, paid ads work differently on different social media platforms. So invest some time to understand the various platforms and how paid content works on all of them.