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New CIM Postgraduate Diploma Syllabus

The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass. Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial Change Global Marketing Decision This unit is under the new CIM Postgraduate...

Digital marketing Expert
How To Become a Digital Marketing Expert

Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how...

Marketing Analytics in Digital Marketing
Masterclass on Marketing Analytics in a Digital Market

Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to.  They need data to justify that their...

Pay Attention To These Digital Marketing Trends  

Marketing trends Marketing trends evolve every day. Some are exciting while others are scary. What you choose depends on the brand guidelines and the daringness of your marketing team. There are brands that like to play it safe, use tested methods and there are brands that...

Marketing Masterclass : Top 5 Tips for Targeting Millennials

Marketing Masterclass Every month, Simon Page hosts a Marketing masterclass. We invite different industry leaders to speak on topics of interest relevant to the industry.  We held a masterclass on 26th April, with the General Manager of Baraka FM, Barbra Mkala. She focused on different generations...

4 Content Marketing Trends To Pay Attention To

At the core of every Digital marketing plan is a solid Content Marketing strategy that supports it. Content will always be king. This means that digital marketers need to be up-to-date, know the emerging digital trends and know how to leverage them to their advantage. Here...