How Images Improve your SEO Ranking
What if I told you there was an easy way to improve SEO ranking by using images? That doesn’t sound hard does it? What most people forget when it comes to SEO, is that images are a part of content too. According to digital marketing statistics; a larger percentage of people are more likely to […]
Importance of Digital Marketing Analytics
The scariest part about digital marketing analytics is the numbers and how to interpret them. It may seem daunting but it is an important aspect of digital marketing. They give insight into your marketing efforts and allow you to adjust them where necessary. Here are top 3 reasons you should pay attention to digital marketing […]
Entrepreneurship: A journey not for the faint-hearted
Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While ‘side hustles’ is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like Java. Java was never a side hustle, if it was […]
Top 3 Reasons You Should Be Interested In Digital Display Marketing
Digital display marketing might as well be crowned as the best form of digital advertising. This is because in the digital world, people are more attracted to visual content. In this article we will explore top 3 reasons why you should include it in your digital marketing strategy. Visual appeal Text can be boring and […]
Pay Per Click Magic: Why it works
Is pay per click just another digital marketing term you have heard thrown around? Let me change that. You see, PPC is an internet advertising model where as an advertiser you only pay when users click on your ads. Which makes it a brilliant tool for small business owners with limited budget. Which brings us […]
Integrated Marketing Communication
Marketing is all about communication but this communication has to be aligned; this is the purpose of integrated marketing communication. Making use of existing marketing strategies, they optimize all marketing communications. You might ask “Why is this important?” Well this is because it creates consistent messaging for all stakeholders in an organization. This helps the […]
