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Program Overview
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The DMI qualification program is ideal for marketing managers & executives, small business owners, anyone looking to pursue a career in digital marketing and those with responsibility for developing or implementing an online marketing strategy for their organization.
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The professional Diploma In Digital Marketing will:
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Provide you with a strong foundation in the core concepts of digital marketing.
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Give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert.
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Help you learn everything you need to excel in your digital marketing career.
[/vc_column_text][vc_empty_space height=”40px”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][vc_row_inner row_type=”row” type=”full_width” text_align=”center” css_animation=””][vc_column_inner][vc_btn title=”Enrol now” color=”white” size=”lg” align=”center” link=”url:%23form|title:Enrol%20now”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” title_typo=”null”][vc_column][vc_empty_space height=”40px”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″ shadow_str=”1″][vc_video link=”https://www.youtube.com/watch?v=ZUv9AIbt-Zo” align=”center”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][background_row background_position=”left center” background_size=”no-repeat” image=”12249″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1662982578081{padding-top: 60px !important;padding-bottom: 40px !important;background-color: rgba(136,136,136,0.03) !important;*background-color: rgb(136,136,136) !important;}” title_typo=”null”][vc_column width=”1/3″][vc_column_text]
What Will You Learn?
[/vc_column_text][vc_empty_space height=”10px”][/vc_column][vc_column width=”2/3″][vc_column_text]You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. [/vc_column_text][/vc_column][vc_column][vc_empty_space height=”40px”][ohio_tabs tabs_type=”button” tabs_layout=”onleft” tabs_alignment=”left” tabs_title_typo=”null” tabs_active_title_typo=”null” tabs_content_typo=”null”][ohio_tabs_inner title=”Introduction to Digital Marketing” tab_id=”1662732549011-e4ecc3ee-261d”][ohio_text text_typo=”null”]What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What’s the difference between inbound and outbound marketing? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Content Marketing” tab_id=”1662732549078-ebcefe9b-4e85″][ohio_text text_typo=”null”]Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do.
This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Social Media Marketing” tab_id=”1662732772271-110f08b5-53fb”][ohio_text text_typo=”null”]It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Search Engine Optimization” tab_id=”1662732813240-a813858d-3b13″][ohio_text text_typo=”null”]You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Paid Search (PPC) using Google Ads” tab_id=”1662732838832-8aa90c08-f680″][ohio_text text_typo=”null”]Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Display & Video Advertising” tab_id=”1662732887348-fc5932f1-58ee”][ohio_text text_typo=”null”]YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Email Marketing” tab_id=”1662732928185-31833db4-00d5″][ohio_text text_typo=”null”]Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Digital Marketing Strategy” tab_id=”1662732951868-aeba0586-f67b”][ohio_text text_typo=”null”]We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Website Optimization” tab_id=”1662732975394-4ce43e10-82cd”][ohio_text text_typo=”null”]What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.[/ohio_text][/ohio_tabs_inner][ohio_tabs_inner title=”Analytic & Google Analytics” tab_id=”1662732996833-e88ca9b1-527d”][ohio_text text_typo=”null”]Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).[/ohio_text][/ohio_tabs_inner][/ohio_tabs][/vc_column][/vc_row][vc_row full_width=”stretch_row” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1662980656404{padding-top: 40px !important;padding-bottom: 40px !important;}” z_index=”” title_typo=”null”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]
Frequently Asked Questions (FAQs)
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_tta_accordion style=”flat” color=”turquoise” active_section=”1″][vc_tta_section title=”Who should take the Professional Diploma?” tab_id=”1662980168768-bfbe4196-d6e2″][vc_column_text]Anyone can apply for this course, no background in a related discipline is required. The aim of the Professional Diploma is to enable you learn everything you need to know to kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.[/vc_column_text][/vc_tta_section][vc_tta_section title=”What are the benefits of taking the Professional Diploma?” tab_id=”1662980168857-a1133f6b-0b57″][vc_column_text]Professionals that add DMI certification to their CV can:
- Improve marketing career prospects
- Earn a higher salary
- Go for a promotion
- Go for a new role
- Start a new career in digital marketing
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Why choose Simon Page?” tab_id=”1662980895682-9d925861-61a0″][vc_column_text]Simon Page College of Marketing is a modern and dynamic training institution committed to the provision of quality qualifications and training for professional and academic development across Africa.
We currently operate in 3 countries (Kenya, Ghana and Nigeria) offering the Chartered Institute of Marketing CIM-UK, Chartered Institute of Public Relations CIPR-UK and Digital Marketing Institute DMI Ireland qualifications.[/vc_column_text][/vc_tta_section][vc_tta_section title=”I am not IT savvy, Is this course technical?” tab_id=”1662981143348-ad80b8bf-5188″][vc_column_text]No, considering it is not a programming course and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing and helps you to understand digital tools that you can use to promote products and services.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”How is the program assessed?” tab_id=”1662981180469-8482d60e-9df6″][vc_column_text]The Professional Diploma in Digital Marketing is assessed by one three-hour exam administered by DMI’s computer-based testing partner, Pearson Vue and their global network of test centers.[/vc_column_text][/vc_tta_section][vc_tta_section title=”WIll my qualification be recognized?” tab_id=”1662981212925-d2275117-630a”][vc_column_text]This Certification is recognized, secure and stands up to scrutiny by any employer, manager or HR professional on any continent. The award has been credit rated by SQA (Scottish Qualification Authority) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).
So far, the DMI has certified over 20,000 professionals from over 1,000 cities in the world.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Where is the venue of the training?” tab_id=”1662981259277-3ba5326b-4217″][vc_column_text]Simon Page College of Marketing, Barclays Plaza, 16th Floor, 25420 Loita St, Nairobi, Kenya
[/vc_column_text][/vc_tta_section][vc_tta_section title=”What will I take away?” tab_id=”1662981300627-2e68c8a9-74a4″][vc_column_text]TBC[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_id=”form” z_index=””][vc_column][vc_empty_space height=”20px”][vc_column_text]
Enrol Now
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What our students are saying…
[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″ el_class=”testimonials_holder”][ohio_carousel autoplay=”1″ item_desktop=”1″ item_tablet=”1″ pagination_show=”0″][ohio_carousel_inner title=”Section 1″ tab_id=”1662130070008-20651935-acf6″][ohio_testimonial block_type_layout=”default” block_alignment=”center” quote=”At Simon Page, you get more than you need to become what you want. The trainer’s mastery of content is admirable, the staff take you through an experience worth not missing and the ambience is so conducive for advanced learning.” author=”Andrew M. Makau” headline_typo=”null” quote_typo=”null” author_typo=”null” position_typo=”null”][/ohio_carousel_inner][ohio_carousel_inner title=”Section 1″ tab_id=”1662130070090-f1d5372a-6cd7″][ohio_testimonial block_type_layout=”default” block_alignment=”center” quote=”I heard about Simon Page through social media(Facebook). Being a Sales & marketing Manager, I was fascinated by digital marketing scope and how it has revolutionized how people do Marketing. I made a decision to enroll even before going to the digital marketing open evening at Simon Page Westland office on 1st September 2017. The class was held at the beginning of 2018 because of the long electioneering period. This did not deter me from the decision I had made.” author=”John M Kalama” headline_typo=”null” quote_typo=”null” author_typo=”null” position_typo=”null” position=”Marketing Manager, Seasons Hotels & Lodges”][/ohio_carousel_inner][ohio_carousel_inner title=”Section 1″ tab_id=”1662130070173-ba789c68-3923″][ohio_testimonial block_type_layout=”default” block_alignment=”center” quote=”For the time I have been at Simon Page College of Marketing, I have experienced nothing short of quality tutoring and support for my CIM units. The exceptional ambience the school provides leaves you with the heartfelt feeling of a place you belong.” author=”Kevin Kikwatha” headline_typo=”null” quote_typo=”null” author_typo=”null” position_typo=”null” position=”Entrepreneur”][/ohio_carousel_inner][ohio_carousel_inner title=”Section 1″ tab_id=”1662130070232-0cd11107-1044″][ohio_testimonial block_type_layout=”default” block_alignment=”center” quote=”I had been looking for an institution that would provide me with diverse knowledge and an interactive environment to grow as a marketer. That is what I got at Simon Page. The lecturers give you the support you may require not only for your study but also for the workplace.” author=”Jackline Kagendo” headline_typo=”null” quote_typo=”null” author_typo=”null” position_typo=”null” position=”Property Executive, Eastwood Consulting”][/ohio_carousel_inner][/ohio_carousel][/vc_column][vc_column width=”1/4″][/vc_column][vc_column][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row el_class=”z-index-row” title_typo=”null”][vc_column][vc_btn title=”Find out More” style=”outline” color=”green” size=”lg” i_icon_fontawesome=”fab fa-whatsapp” add_icon=”true” link=”url:https%3A%2F%2Fwa.me%2F%2B254724146609%3Ftext%3DHello%252C%2BI%2527m%2Binterested%2Bin%2Bthe%2BDMI%2Bprogram|title:WhatsApp%20us%20Today!|target:_blank”][/vc_column][/vc_row]
