Overview
CIM Chartered Postgraduate in Marketing is the highest level marketing postgraduate qualification available from CIM. The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.
What’s Involved
Award
Ideal if you are a marketer currently working at, or aspiring to work at a strategic level. It is also suitable if you are looking to build on knowledge gained at the CIM Professional Diploma level.
Entry Requirements
One or more of the following is required to gain entry onto this qualification:
- CIM Professional Diploma in Marketing (either 2003 syllabus or 2009 syllabus)
- CIM Advanced Certificate in Marketing
- CIM Digital Diploma in Professional Marketing
- A business or marketing Bachelor’s or Master’s degree (or equivalent qualification) where a minimum of half of the credits come from marketing modules.
AND
A range of experience working (typically Five years) at the Senior Marketing Management level has provided potential candidates with evidence that they can meet the learning outcomes for the CIM Professional Diploma in marketing if required.
If English is not your first language, you will need to demonstrate that you have achieved one of the following English language qualifications in the last two years:
- IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above).
- Cambridge Certificate of Advanced English grade B or above.
Assessment
- By formal examination (Analysis and Decision)
- By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice). (Emerging Themes, Managing Corporate Reputation and Marketing Leadership and Planning).
Modules Overview
Marketing Impact
Explore key marketing concepts and the role of marketing in organizations. Cover the marketing environment, digital-age customer behavior, market research, and the marketing planning process, including the marketing mix and tactical planning frameworks.
Planning Integrated Campaigns
Understand the evolving marketing landscape, focusing on core concepts and digital innovation. Learn about content’s role in the customer lifecycle and audience interaction with various media. Develop skills to create and measure integrated marketing campaigns across multiple channels.
Responsible Marketing
Examine the growing importance of responsible marketing in addressing societal and environmental challenges. Learn about brand behavior scrutiny, consumer discernment, and the need for socially responsible practices, transparency, and considerate messaging.
Content Marketing
Study content marketing’s role in digital campaigns. Gain skills to create content supporting marketing goals, understand different content formats’ use in customer journeys, and explore technology’s impact on content production. Learn to develop effective content plans for organizational initiatives.
MarTech
Focus on marketing technology’s essential role in executing marketing activities. Learn about MarTech applications, including AI, across the customer journey. Develop skills in supporting paid campaigns, social media activities, and analyzing web analytics to make data-driven recommendations.
Intakes
There are 4 intakes in a year
- January
- April
- July
- September
