The Simon Page College of Marketing Masterclass is a free event that is held every month. The aim of the Masterclass is to allow industry leaders to share their expertise in an interactive forum. It offers a great networking platform and infinite opportunities to stay ahead of the curve.

Thrity Engineer, a Certified Executive Coach and a professional marketer wants to help you stand out. Marketing as a profession requires that you work on yourself as a brand.

 

Leaders in such field shave one thing in common, they stand out.

This month we are honored to host Bonny, as he is fondly referred to. He is a guru when it comes to things Finance and Accounting. But above that, he is passionate about Digital Marketing.

 

Having harnessed his Digital skills for years, he comes to us on Wednesday, 30th May to speak on “Marketing Analytics in a Digital Market.”

 

He shall answer questions like; how do we measure the digital marketing initiatives, how to ensure optimum results in customer acquisition, conversion and retention through the use of digital marketing.

 

Make a date with us and bring a friend or colleague.

 

8th Floor KeMU Towers, university way/Utalii lane from 6pm.

 

Watch the video to get a better understanding on what to expect from the talk.

 

Entry is free and refreshments shall be provided.

Is it true that the Millennials want it all and they want it fast?

Indeed! The Millennial wants the paycheck, the purpose in their everyday job, the work-life balance with a get rich quick offer, without leaving out the fun things of life! .

 

Of course getting quickly to the top of the career ladder is of priority for the Millenial, and undoubtedly, if your company is not giving them these things, then indeed they will move on to another that will!

 

Have a clear sense of purpose, and a clear- cut career ladder to allure the ambitious millennial! When the path to the top is too entangled or non-existent, then the job just became less appealing to the Millennial! Join us for this exciting topic on “Managing and Understanding Millennials” with Barbra Mkala.

 

With over 15 years of Brand Marketing ,Sales & Commercial experience , Barbra Mkala is a seasoned Marketing consultant , who has headed the Marketing and sales departments in multinationals such as KBC, Media Max, amongst others.

 

Barbra is currently a Board member at Tumaini kwa watoto and the General Manager at Baraka FM a regional urban radio.

Having garnered numerous Sales and Marketing awards, Barbra possesses under her belt a B.Com and PGD-Marketing, an MBA and CIM (K)

 

A topic not to be missed!

Join us as we engage with an extremely accomplished Trainer and Speaker. He is Professor Robert E. Hinson.

 

Professor Hinson has spoken to working professionals the world over on topics as diverse as Corporate Relations, Quality Management and Service Delivery, Customer Care and Service Delivery, Communication and Customer Relations, Customer Care Essentials, Winning with Customer Service, The Importance of Service Quality in Banking, Diagnosing and Planning for Change, The Right Attitude for Relationship Officers, Understanding a Service Orientation, Presentation  Skills,  Attitude  Training,  Corporate  Branding,  Services  Marketing,  The  7  Point  Customer  is  King  Plan,  20  Laws  of  Customer Focused  Marketing, Service  and  Relational  Strategies  for Corporate Productivity, Achieving a Service marketing orientation, Service  Excellence, Salesmanship Techniques & Time Management, Walking Tall with a strong personal brand, Developing Killer Sales Instincts, Managing Good and  Bad  Customers,  Making  Great  Service,  etc.

 

Professor Hinson holds two doctorates, Bachelors  and  MBA  degrees  in  Marketing  from  the  University  of  Ghana  and  a  Post-Graduate  Diploma  in  Marketing  from  the  Chartered Institute  of  Marketing (CIM),  UK.

This month, our guest speaker is Mr. James Ngomeli, speaking on Understanding Office Politics.

 

Office Politics; no one likes it, others cringe at the thought of it. The reality is that companies are by nature political organizations, joining it is a political act, you must influence people all the time. It means if you want to survive and thrive at the workplace you can’t just sit on the sidelines. If you want to make an impact, like it or not you must be a player in the game. It doesn’t mean playing dirty but you must figure out how to influence those around you.

 

James has vast experience in leading over a 12,000 strong workforce organization (Kenya Power) through one of the largest change programs in Africa. This gave him a lot of insight in the complex process of change management. This coupled with his experience as a skillful marketer on brand development and consumer behavior was key in the success of the change program.

 

James is currently a Change management consultant, the Chief Energizing Officer at Brands and Beyond Ltd an Energy consultancy firm, Publisher of the ‘Watts Up’ Energy Magazine, Author of first fiction Children Book on electricity “Stima Series”, Chair of Chartered Institute of Marketing East Africa and Certified Pension Fund Trustee.

Do you work with a consultant with the aim of growing your business or company? Do you wonder how much it would cost you to hire their services?

 

Well, you are invited to the Marketing Masterclass where you get to meet that expert and ask all the questions you have.

 

This June, we are privileged to host Ms. Carole Kimutai. Carole is a Partner in the Digital Division at Brand Integrated Consulting, a strategic brand and business advisory firm with footprints across Africa. She is also the Project Coordinator of the Kenya Business Guide (KBG), an online guide that provides resources needed for setting up a business in Kenya.

 

Carole has extensive knowledge in digital communication marketing having been the founding Managing Editor of Kenya’s #1 viral news website Tuko.co.ke that disrupted the media landscape and introduced innovative digital tools in the market. She has also worked at the Kenya Institute of Management as head of publishing.

 

As an industry expert, Carole will shed light on different issues right from branding basics to the proper use of online marketing activities.

 

This is a forum you cannot afford to miss.

This month, we are honoured to host Ms. Heldah Wakhungu, Head of Consumer Planning & Research at EABL.

 

Join her as she speaks on how consumer insights can help you build great brands and how to sustain those brands into the future. In her own words, “To come up with great brand strategies, you need consumer insights”.

 

In the upcoming Masterclass, come and get an understanding on why products that we held dear in years past no longer exist or are not held in much regard any more. What is the role of consumer insights in providing products and service that connect with consumers on an emotional level?

 

Heldah’s career spans over 20 years specializing in insights generation and application with a brief stint in brand management. At KBL, she is responsible for ensuring consumer insights inspire big ideas that drive growth.

 

The next Masterclass is scheduled for Thursday, June 22nd where our speaker will be Ms Carole Kimutai is a Partner, Digital Division at Brand Integrated Consulting. See you there.

The Simon Page College of Marketing, Free monthly Marketing Masterclass is here again. The aim of the Masterclass is to allow industry leaders to share their expertise in an interactive forum.

This month we are delighted to host an industry expert in the B2B sector.

 

Andrew Mutuma, the former CIM – Kenya Chairman has over 14 years of experience in various industries, including international logistics, telecommunications and banking. Andrew is currently the Managing Director, DHL Express Kenya.

He joins us to share wisdom nuggets on how to excel in a B2B Organisation.

Refreshments and Networking all in one place

 

Invite a friend or colleague to this informative forum on 28th September 2017 at Simon Page College, Westlands

Moses Kemibaro is the Founder of Dotsavvy, one of Kenya’s first Digital Agencies established in 2002. He also serves as the East Africa Commercial Manager for the Perform Group, the world’s leading digital sports media group behind well-known digital brands such as Goal.com, the top online destination for football with close to 70 million monthly users globally, and close to 2 million in Kenya.

 

In 2012 he was the Africa Sales Director at InMobi, one of the world’s leading mobile ad networks where he led sales in Kenya, Egypt, Nigeria and Ghana. Between 2010 and 2012, Moses was the Founding Regional Manager at Dealfish East Africa (now known as OLX Kenya) which he grew from scratch to become the leading online classifieds platform on mobile and desktop in Kenya and Uganda.

 

Moses is also an award-winning and often quoted TechBlogger at MosesKemibaro.com where he rants and raves about all things digital in Kenya and Africa. He is an avid and long suffering supporter of Arsenal football club and fanatically follows Formula One racing. He is also a self-confessed technology and Internet addict in all their myriad forms.

Facilitators

Barbra Mkala (BCOM, MBA,ACIM)

General Manager at Baraka FM
Barbra Mkala (BCOM, MBA,ACIM)

General Manager at Baraka FM

Barbra Mkala  is the General Manager at Baraka FM a regional urban radio. She is also a Trainer and Consultant in Business Development and  Marketing Strategy.  She has over 15 years of Brand Marketing, Sales & Commercial experience gained in local and multinational companies.

Barbra  has a B.Com- (Marketing), PGD-Marketing,  and an MBA from the University of Nairobi- Strategic Management.

She has received numerous awards in her career as a  Sales and  Marketing professional.

Barbra has worked closely with corporate advertisers and agencies to produce winning advertising  campaigns especially for Radio and BTL.

Passionate about Leadership, Developing People and improving society.

Member CIM and Toast Masters International

Employment in last 15 years

Advertising Executive in Nation Media Group, Marketing Manager KBC, Business Development Manager- Media Max, General Manager –Baraka FM

Board member- Tumaini kwa watoto (Child Rescue Centre)

Board member – CIM K, (Training Ambassador)

CPA Boniface L’ Souza, ACIM, CFIP

CIM Tutor
CPA Boniface L’ Souza, ACIM, CFIP

CIM Tutor

Bonny is a professional accountant, marketer, business consultant and trainer.

He holds a Bachelor of Commerce (Accounting) degree and a Master of Science (Finance and Accounting) degree from the University of Nairobi. He is currently pursuing his PhD in Business Administration from the same university. He is a Certified Public Accountant, a Certified Forensic Investigation Professional, and a professional member of The Chartered Institute of Marketing (CIM-UK), Human Resource Certification Institute (HRCI – US) and Association of Certified Fraud Examiners (ACFE –US).

Bonny has been involved in delivering Chartered Institute of Marketing (CIM) qualifications in the region for the past 7 years, with a strong inclination towards Digital Marketing, Digital Strategy, Mastering Metrics and Strategic Marketing. He boasts of consistently registering high pass rates in his modules, and has received over than 10 Tutor Commendations from CIM-UK for his exemplary delivery of the modules. He currently tutors the CIM diploma and post graduate diploma levels at Simon Page College of Marketing - Kenya

Moses Kemimbaro

DMI Tutor
Moses Kemimbaro

DMI Tutor

Moses Kemibaro is considered a leading authority on all things digital within the convergence of media, technology and marketing in Kenya and Africa. As the Founder & CEO of Dotsavvy, one of Kenya’s first digital marketing agencies, he leads from the front when it comes to conceptualising, implementing and managing high impact digital marketing solutions for a broad range of leading organisations.

Moses is a multiple award-winning TechBlogger & Digital Influencer at MosesKemibaro.com where he rants and raves about all things digital in Kenya and Africa. He regularly shares his passion for digital marketing as a much sought after speaker, writer and trainer. In his spare time, Moses is a long suffering and loyal Arsenal Football fan as well as a Formula 1 fanatic who regularly rides his mountain bike early in the morning.

Stephen Gugu

CEO of InVhestia Africa
Stephen Gugu

CEO of InVhestia Africa

I have a background in Law and Finance and have overtime refined my interests to entrepreneurial financing. I run InVhestia Africa, a company that trains on and develops financial models for startups, SMEs, Corporates, NGOs etc to aid them in removing gambles from key financial decisions.

In 2011 I set up Viktoria Solutions to link entrepreneurs with expertise through coaching, training and consulting. In 2014 Viktoria founded Viktoria Ventures an East African angel network focused on scalable startups. Viktoria also offers consulting services to investors and early stage companies on deal structuring, valuation, negotiation, fund management etc.
I am the Vice President - East Africa for the Africa Business Angels Network (ABAN). This is a pan-African non-profit association founded to support the development of early stage investor networks.

I am a volunteer in a number of organizations focused on spurring entrepreneurship in Africa and a lecturer at Strathmore Business School where I run the Private Equity and Venture Capital program.

Thrity Engineer

CIM Tutor
Thrity Engineer

CIM Tutor

Thrity began her marketing career over 18 years ago. Her areas of expertise include Strategic Planning & Execution, Brand & Corporate Communication and driving a profitable business. She is a Chartered Marketer and a holder of the coveted accreditation of Fellow of The Chartered Institute of Marketing. She holds a Masters in Business Administration. In 2011, Thrity was recognised as one of Kenya’s Top 40 women under 40 for her contribution to leadership initiatives. She has an interest in helping business owners get maximum benefits from the principles of marketing and recently set up a program at the work place bringing focus on women in leadership.

Joseph Ogudo

CIM Tutor
Joseph Ogudo

CIM Tutor

Ogudo is a marketing professional who began his career in Business Development working in the Information and Technology Industry. He has experience in a broad range of areas including customer service, product and brand development, internal marketing strategy, as well as team management and development. He holds a degree in Bachelor of Commerce (Marketing Management) and a Diploma in Professional Marketing (Driving Innovation). Ogudo is passionate about many things: Mentorship, Societal Development, Marketing and Aviation. An aviation enthusiast from an early age, Ogudo is also a qualified Private Pilot (fixed wing), and strongly believes in sharing of knowledge and information.