This qualification combines marketing and management providing the strategic skills required to manage the marketing function.
Who is it for?
This recognised CIM qualification is for marketers aspiring to and currently in operational, supervisory or management roles looking to build their practical skills and broaden their strategic perspective.
One or more of the following is required to gain entry onto this qualification:
• CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
• Any relevant Level 4 qualification
• Foundation Degree in Business with Marketing
• Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
• Professional practice (suggested two years marketing in a managerial role) and diagnostic assessment onto Level 6
What will you Learn? – Course Units
- Strategic Marketing (Mandatory)– The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
- Mastering Metrics (Mandatory)– An understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
- Driving Innovation (Elective)– To integrate a visionary approach and innovation in the organization and marketing function.
- Digital Strategy (Elective)– To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Mode of Assessment
One three-hour examination, based on a marketing plan for your own organisation that you have prepared, and a combination of work-based assignments consisting an e-portfolio.