[vc_row css=”.vc_custom_1489446767451{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column][vc_single_image image=”9193″ img_size=”full” style=”vc_box_shadow_3d”][/vc_column][/vc_row][vc_row css=”.vc_custom_1489446827411{background-color: #ffffff !important;}”][vc_column width=”1/3″][icon_box border=”1″ title=”Topic” image=”9106″]Consumer Insights = Great Brands?[/icon_box][/vc_column][vc_column width=”1/3″][icon_box border=”1″ title=”Date & Time” image=”9107″]26 May 2017 | 6:00PM – 8:00PM[/icon_box][/vc_column][vc_column width=”1/3″][icon_box border=”0″ title=”Venue” image=”9108″]8th Floor Reliable Towers, Mogotio Road, Westlands[/icon_box][/vc_column][/vc_row][vc_row css=”.vc_custom_1490194604373{padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-color: #f5f5f5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”bg-border”][vc_column][vc_column_text]
About the MasterClass Course
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The Simon Page College of Marketing Masterclass is a free event that is held every month. The aim of the Masterclass is to allow industry leaders to share their expertise in an interactive forum. It offers a great networking platform and infinite opportunities to stay ahead of the curve.
This month, we are honoured to host Ms. Heldah Wakhungu, Head of Consumer Planning & Research at EABL.
Join her as she speaks on how consumer insights can help you build great brands and how to sustain those brands into the future. In her own words, “To come up with great brand strategies, you need consumer insights”.
In the upcoming Masterclass, come and get an understanding on why products that we held dear in years past no longer exist or are not held in much regard any more. What is the role of consumer insights in providing products and service that connect with consumers on an emotional level?
Heldah’s career spans over 20 years specializing in insights generation and application with a brief stint in brand management. At KBL, she is responsible for ensuring consumer insights inspire big ideas that drive growth.
The next Masterclass is scheduled for Thursday, June 22nd where our speaker will be Ms Carole Kimutai is a Partner, Digital Division at Brand Integrated Consulting. See you there.
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Reserve your slot
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