Bachelor of Business Administration (BBA)
Program Overview
Take your first step towards a successful business career with our comprehensive BBA program. This program is offered by Simon Page College in collaboration with Lincoln University College Malaysia, following the receipt of the Grant of Authority to Collaborate issued by the Commission for University Education [CUE] in Kenya.
As a student of this program, you’ll gain:
- A solid foundation in core business principles and practices
- Practical management and leadership skills
- Global business perspective and cross-cultural competence
- Real-world experience through internships
- Access to state-of-the-art learning resources
- Access to professional qualifications in marketing, digital marketing and project management that can be pursued alongside the course.
What You'll Learn
Our program is designed to equip you with:
- Comprehensive knowledge of business fundamentals including management, marketing, finance, accounting, and operations
- Advanced problem-solving and critical thinking abilities
- Strong ethical decision-making capabilities
- Professional communication and leadership skills
- Technology application expertise for competitive advantage
- Real-world problem-solving experience
- Research and analytical capabilities
- Understanding of diversity and its impact on business
Modules
You will cover the following modules over the course of the programme.
BBA Program Course Structure
Year 1
Semester 1:
- Business English I
- Public Speaking
- Principles of Management
- Introduction to Accounting
- Fundamentals of Computer Principles & Programming
Semester 2:
- Human Resources Management
- Principles of Marketing
- Internet Fundamental & Applications
- Entrepreneurship
- Business English II
Year 2
Semester 3:
- Business Organization
- Business Communication
- Sociology
- Business Law
- Industrial Psychology
Semester 4:
- Microeconomics
- Introduction to Financial Accounting
- Consumer Behavior
- Company Law
- E-Commerce
- Counseling and Coaching
Year 3
Semester 5:
- Business Ethics
- Quantitative Methods
- Management Information System
- International Business Management
- Macroeconomics
Semester 6:
- Strategic Management
- Organizational Behavior
- Psychology
- Project Management
- Production & Operation Management
- Creative Problem Solving
Year 4
Semester 7:
- Retail Management (RM)
- Event Management
- Marketing Management
- Logistics and Supply Chain Management (LSCM)
- Business Research Methods
- Target Economic Region
Semester 8:
- Community Service
- Innovation Management for Global Competitiveness
- TQM and Six Sigma (TSS)
- Marketing Research
- Multinational Enterprise
- Bachelor’s Thesis
Admission Requirements
To join our BBA program, you’ll need one of the following:
- KCSE certificate with minimum aggregate of C+
- KCSE C (Plain) and a Credit Diploma from an institution recognized by the Commission for University Education or Kenya National Examinations Council.
- A-level certificate with minimum two principal passes and credit pass in Mathematics at O-level
- Relevant diploma or professional certificate from an institution recognized by the Commission for University Education and LUC Senate.
- At least CPA(K) and CPS, Higher National Diploma and other professional qualifications as advised by LUC Senate
- Any other equivalent qualification recognized by LUC Senate and the Commission for University Education in Kenya
Foreign Qualifications
To be admitted to the BBA program, applicants must meet the prescribed entry requirements. All applicants with foreign qualifications must get the qualifications equated to those of the Kenyan Education System for purposes of admission. The 2 equating bodies are:
- Kenya National Examination Council (KNEC)
The Kenya National Examinations Council (KNEC) equates school and post school certificates. The Kenya National Examinations Council has automated the process for submitting applications for Equation of Foreign Qualification by clients. Click for more info
- Commission for Universities Education (CUE)
The Commission for University Education (CUE) undertakes recognition and equation of Diplomas, Degrees, postgraduate Diplomas and Post-Graduate Certificates conferred or awarded by Foreign Universities and Institutions. Click for more info.
Credit Transfer to the Program
Students registering with accredited diplomas and degrees may be permitted to transfer relevant credits into the BBA program for previously acquired courses, provided they earned a grade B or equivalent in the course proposed for transfer. Additionally, a candidate enrolled in another university recognized by the LUC Senate may be permitted to transfer credit to a university program if the candidate meets the Senate’s requirements. The maximum number of courses that may be waived or transferred for credit shall not exceed 49% of the total number of course units required for the entire program.
International Students
Foreign students who wish to attend the face-to-face program in Kenya must obtain a Kenya Student Pass. This is a document issued to applicants (foreign students) (section 30(1) of the Kenya Citizenship and Immigration Regulations 2012, who wish to pursue their education in Kenya’s Education or Training Institutions where they have been accepted or admitted. The applicant (foreign student) must show proof of acceptance by an approved Educational or Training Establishment.
Student Accommodation
Simon Page partners with the best student housing providers in the city to help you secure accommodation that suits your needs. From convenient locations to modern facilities, we’ll ensure you have a home away from home throughout your academic journey.
Our Facilities
As a student, you’ll have access to:
- Modern lecture rooms equipped with projectors and whiteboards
- Lincoln Learning System (LLS) – our integrated e-learning platform
- High-speed internet access and IT support services
- Dedicated reading and discussion rooms
- Digital library resources through the LLS
Expert Faculty
Learn from experienced academics and industry professionals who bring real-world insights into the classroom. Our faculty includes:
- Renowned local and foreign lecturers with extensive teaching and research experience
- Industry practitioners with practical business expertise
Duration
The course is to be completed in 4 academic years. Each academic year has two 15-week semesters. In the final semester, you will undertake an internship and submit an internship-based report as the final assessment.
Credits Required
A total of 135 credits is required for students to graduate.
Study Abroad
Under this program, you will have the option of studying 2 academic years at Simon Page College in Kenya, after which you can join any of the 3 partner campuses below for the remaining 2 years:
- Lincoln University College Main Campus, Petaling Jaya, 10km west of Kuala Lumpur, Malaysia
- Southern Cross University Lismore Campus located in the city of Lismore NSW, Australia
- International American University in Los Angeles, state of California, USA.
Intakes
There are 3 intakes in a year
- January
- May
- September
Career Opportunities
Your BBA degree opens doors to diverse career paths including Business Management; Marketing and Sales; Finance and Banking; Human Resource Management; Entrepreneurship; Consulting; Public and Private Sector Management.
REVIEWS
The Project Management course at Simon Page College of Marketing was very well structured and delivered. The lecturers were knowledgeable, engaging, and made learning both practical and enjoyable. The virtual class moderators managed sessions efficiently, and all materials and recordings were shared on time. I felt well supported throughout the course and came away with a deeper appreciation of project management principles. I now feel confident and well-prepared for the certification exams. I highly recommend Simon Page College of Marketing to both aspiring and experienced project management professionals. Margaret Mugo Hello This was detailed course. I gained a lot of new information in the digital marketing space. Especially how to effectively market any product or services on different social platforms. This course definitely highlights all the necessary and current tools, that are required to sufficiently reach your intended audience/customer or client with great and relatable examples to show from. Thanks Bobby “Bobby K” At Simon Page the facilitators are experts in their various fields, I enjoyed every session! Njambi Mburu Simon Page College is an excellent institution for higher learning. The courses offered are detailed, comprehensive, and highly applicable to real-world situations. Moreover, the lecturers are knowledgeable and deliver their content in an impactful way that enhances student understanding. Through my studies, I have gained valuable insights into strategic management and leadership, enabling me to handle various professional situations effectively. I truly appreciate the dedication of the college in equipping students with practical, career-oriented knowledge. I would urge anyone looking for a strategic and leadership course to look no further, Simon Page is providing Advanced Diploma Level 7 in Stategic Leadership and Management. alvon mart Awesome location. The 16th floor of Absa Tower... Splendid Lennox Indimuli Mucheni Wonderful customer experience and great ambience.The service is truly exceptional and professional!🤗 Maureen Wangari