4 Tips for a Better Strategic Marketing Plan

4 Tips for a Better Strategic Marketing Plan

Strategic marketing is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers.
In order to do this, you need to measure how profitable the niche you choose will be to your business.
Then, maximize on structuring a marketing plan that speaks value to them.

This is how you can use your prospects’ perspective to develop a better strategic marketing plan.

  1. Discover our niche’s needs

The main reason for strategic marketing is to define your market in terms of what they really want and how you can deliver it better than your competitors. Analyzing your niche’s needs can help you improve what’s already in the market in order to satisfy your prospects needs. For instance, phone companies have tapped into the millennials’ obsession with cameras and every phone promotion or marketing campaign now pushes cameras to the fore.
Discovering your ideal customers’ needs helps you dedicate your marketing plans and budgets on things that are going to bring you more profit.

2.  Develop a Plan

A good strategic marketer always carries out a SWOT analysis before setting realistic objectives. This allows them to know if the solutions they are planning to offer their prospects are going to be long or short term. SWOT analysis highlights:

  1. Strength – what makes your business desirable:
  2. Weakness – what you need to improve to be more unique
  3. Opportunity – what your prospects are yearning for
  4. Threats – what challenges you may face in the market.

3. Define your Objectives

After this, it is time to turn your SWOT Analysis into a Strategic Plan. 

Your strategic marketing plan should have clear objectives that outline the channels to use, when and how to market your brand.
Everyone in your company needs to internalize the common goal of your marketing plan. That way, all resources and efforts are streamlined to align with your objectives.

4. Deliver your Promise

Remember that you are trying to impress people who may have not used your product or service. You need to go beyond good branding and meet their expectations. Your aim to provide something which is better than average, so give value added support for your customers for them to be very receptive. Offer after sale services, discounts and warranties when possible. Deliver you promise according to the image, of your brand, that you created and gain your customers’ loyalty.

If you need know how to learn how to take a strategic approach in marketing planning to achieve a competitive advantage, visit https://bit.ly/2UTwnWh

 

 

Tess
tess@simonpage.ac.ke
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