Disruption is more than just a buzzword for modernity or new age. To me it’s best defined by Warren Buffet in his quote below.
“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.” Warren Buffet.
It’s the leakages in customer management that companies like Uber, Airbnb and M- Pesa leveraged upon to solve the customer’s pain points. The age of disruption is simply the “age of the consumer “. Consumers today are exposed to about 10,000 brand messages per day. More than marketing and advertising, disruption means new business models, product offerings and disruptive communication messages…
Join us on the 28th November at Simon Page College, as we unpack this topic.
KeMU Towers 8th Floor, University Way/ Utalii Lane
November 28, 2018
5:30pm – 8pm