With the foundation certificate in marketing, you will learn the basic skills and knowledge to work in a support role in marketing. This qualification will give you the relevant and contemporary marketing knowledge that will help you understand the wider role of marketing.
Who is it for?
Ideal for people working in a marketing support role or are looking to move into marketing.
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability.
We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.
- Small and Medium scale entrepreneurs
What will you Learn? – Course Units
- Marketing Principles (Mandatory) – The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
- Customer Communications (Mandatory) – The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Mode of Assessment
One examination and a seven-page assignment based on an organisation of your choice