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Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While 'side hustles' is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like...

Is pay per click just another digital marketing term you have heard thrown around?Let me change that. You see, PPC is an internet advertising model where as an advertiser you only pay when users click on your ads. Which makes it a brilliant tool for...

Digital marketing trends tend to shape the marketing landscape in many countries. Kenya is not an exception. The dynamic nature of the digital landscape means companies to adopt proactive measures as opposed to reactive. This means that they are never rushing to cash in last...

In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital...

Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry....

When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies.1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did...