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As a PR expert you should learn to design and successfully execute effective PR strategies. The drastic advancement in Technology calls for a strategy plan shift. Therefore it is time for you to drop off your “traditional” ways of handling your PR Practice and embrace...

If you are reading this, it is because you are interested in Public Relations. Whether you are just trained or a certified Public Relations practitioner, our CIPR courses are strategically designed to cater for your needs. You can either enroll for a CIPR Professional PR...

If you've taken the postgraduate and diploma CIM professional marketing classes then he is no stranger. If you have not you should, there are reasons behind our high student pass rate and he is one of them. As we come to the end of Customer...

Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While 'side hustles' is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like...

Is pay per click just another digital marketing term you have heard thrown around?Let me change that. You see, PPC is an internet advertising model where as an advertiser you only pay when users click on your ads. Which makes it a brilliant tool for...

Digital marketing trends tend to shape the marketing landscape in many countries. Kenya is not an exception. The dynamic nature of the digital landscape means companies to adopt proactive measures as opposed to reactive. This means that they are never rushing to cash in last...