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PR practice in Kenya has evolved overtime. However PR and marketing have been treated as ONE thing for decades by most Kenyan organizations. For some, it might be to save some company funds. With others, they still don’t have a clear understanding of the difference...

Marketing is about understanding your product or service and being able to “communicate” its values to your target market. This involves gauging which channel or medium of communication, when used, would reach a greater number of the people. Marketing is very diverse and there are...

Strategic marketing is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the niche you choose will be to your business. Then, maximize on structuring a...

As a PR expert you should learn to design and successfully execute effective PR strategies. The drastic advancement in Technology calls for a strategy plan shift. Therefore it is time for you to drop off your “traditional” ways of handling your PR Practice and embrace...

If you are reading this, it is because you are interested in Public Relations. Whether you are just trained or a certified Public Relations practitioner, our CIPR courses are strategically designed to cater for your needs. You can either enroll for a CIPR Professional PR...