Marketing

One of the major challenges an organization faces is choosing a marketing mix best suited and aligned with their business objectives. It is through this right combination of marketing efforts that an organization can achieve its set objectives. This is both in the short term...

Clients interact with organizations daily, these interactions are what define customer experience. But, businesses are now operating in an age of instant gratification. This has forced them to turn customer experience into a business priority compared to days when it was considered a luxury. There’s...

There is a lot of debate surrounding influencer marketing. There are articles that foresee its death.  That it has become saturated with minimal to zero ROI to a brand and increased expense. However, in some circles, influencer marketing is conceived as the 8th P of...

The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass.Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial ChangeGlobal Marketing Decision This unit is under the new CIM Postgraduate...

Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook.Do you know how...

Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to.  They need data to justify that their...