Marketing

Entrepreneurship means different things to different people. However, the one thing most founders can agree on, is that it is not for the faint-hearted. While 'side hustles' is a form of entrepreneurship, entrepreneurship clearly differs from it. Entrepreneurship refers more to building a business like...

Marketing is all about communication but this communication has to be aligned; this is the purpose of integrated marketing communication. Making use of existing marketing strategies, they optimize all marketing communications.You might ask “Why is this important?” Well this is because it creates consistent messaging...

Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing.However, on their own...

At the helm of it marketing automation is just another way technology helps you save time. Time – that scarce resource. Even old adages, or maybe not so old, equate it to money. And why not? It is after all scarce so when tech can...

Before you build a personal brand you need to know what a ‘personal brand’ is.  Personal brand is what makes you - you. A unique combination of skills and personalities that identify what you are and what you are about. When it comes to the...