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Digital marketing trends tend to shape the marketing landscape in many countries. Kenya is not an exception. The dynamic nature of the digital landscape means companies to adopt proactive measures as opposed to reactive. This means that they are never rushing to cash in last...

There is a lot of debate surrounding influencer marketing. There are articles that foresee its death.  That it has become saturated with minimal to zero ROI to a brand and increased expense. However, in some circles, influencer marketing is conceived as the 8th P of...

The official marketing body have announced a new CIM Postgraduate Diploma syllabus. The new syllabus will be broken down into three key units which one MUST pass. Global Marketing Decision Corporate Digital Communication Creating Entrepreneurial Change Global Marketing Decision This unit is under the new CIM Postgraduate...

Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how...

Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to.  They need data to justify that their...

Marketing trends Marketing trends evolve every day. Some are exciting while others are scary. What you choose depends on the brand guidelines and the daringness of your marketing team. There are brands that like to play it safe, use tested methods and there are brands that...