Blog

To get a good Return on Investment, you need to figure out the most effective online ads that actually work for your brand. Developing relevant content either through social media or blog articles is fundamental. The biggest trick to achieving more with your online Ads...

The Study Doesn't Stop: Learning Online During Coronavirus The first case of Coronavirus was reported on March 13th, 2020 and the initial area to be affected was the education sector. The president immediately urged all learning institutions to prepare for an indefinite closure. With no...

After a month plus of practicing social distancing, study institutions are now exploring more ways to help their students remain positive and continue learning. In its effort to provide students with an interactive learning experience, Simon Page College of Marketing will be launching its first...

The millennials’ influence on e-commerce has been felt globally and Kenya is not left out. A study conducted by INVESP on millennial shopping habits showed that 81.3% of millennials shop online at least once a month. Out of this, 61% stated that they prefer to...

As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to...

The New Year is here and your focus is finding possible ways to make more money and grow your business. But, have you come up with a strategy to achieve the above? According to the World Bank and Commonwealth’s 2019 end of year reviews on East Africa’s...