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In a nutshell an SEO specialist is a person whose main job description is to analyze, review and make changes to websites to ensure they are optimized for search engines. On paper this sounds like hard work; it is. But thanks to technology and digital...

Digital marketing first started out as a trend; something experimental. Most people did not pay much attention to it. It was thought that like many other marketing trends before it would fade away. It did not; and this has led to many brands trying to...

Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry....

When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies.1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did...

When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in...

Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients....