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Online Ads That Actually Work

To get a good Return on Investment, you need to figure out the most effective online ads that actually work for your brand. Developing relevant content either through social media or blog articles is fundamental. The biggest trick to achieving more with your online Ads...

5 Tips on Effective Online Learning During Coronavirus

The Study Doesn't Stop: Learning Online During Coronavirus The first case of Coronavirus was reported on March 13th, 2020 and the initial area to be affected was the education sector. The president immediately urged all learning institutions to prepare for an indefinite closure. With no...

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The Study Doesn’t Stop: Simon Page Launches Live Online Classes

After a month plus of practicing social distancing, study institutions are now exploring more ways to help their students remain positive and continue learning. In its effort to provide students with an interactive learning experience, Simon Page College of Marketing will be launching its first...

Understanding Millennials as a Digital PR Professional

The millennials’ influence on e-commerce has been felt globally and Kenya is not left out. A study conducted by INVESP on millennial shopping habits showed that 81.3% of millennials shop online at least once a month. Out of this, 61% stated that they prefer to...

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How to Optimize Your Brand for the Global Market

As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to...

The Ultimate Guide to Digital Marketing Strategy

Digital marketing strategy is a framework that guides you in setting up smart objectives for your business to expand your online reach. It involves configuring your traditional marketing mix to fit your online audience.Have you been searching for a digital marketing strategy that actually works...