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Is pay per click just another digital marketing term you have heard thrown around?Let me change that. You see, PPC is an internet advertising model where as an advertiser you only pay when users click on your ads. Which makes it a brilliant tool for...

Marketing is all about communication but this communication has to be aligned; this is the purpose of integrated marketing communication. Making use of existing marketing strategies, they optimize all marketing communications.You might ask “Why is this important?” Well this is because it creates consistent messaging...

Digital marketing tends to get complex. However, there are digital marketing fundamentals that you can always use as a guideline. Especially if you are a beginner, these will help you find your way and ultimately reap the benefits of effective digital marketing.However, on their own...

At the helm of it marketing automation is just another way technology helps you save time. Time – that scarce resource. Even old adages, or maybe not so old, equate it to money. And why not? It is after all scarce so when tech can...

Before you build a personal brand you need to know what a ‘personal brand’ is.  Personal brand is what makes you - you. A unique combination of skills and personalities that identify what you are and what you are about. When it comes to the...

In Kenya, digital marketing started as a trend. When it did only a few of digital experts existed they were in IT. But then, it stopped being a trend and became a necessity.Organizations now need to stay relevant in the digital space. With that, more...