Blog

Understanding Millennials as a Digital PR Professional

The millennials’ influence on e-commerce has been felt globally and Kenya is not left out. A study conducted by INVESP on millennial shopping habits showed that 81.3% of millennials shop online at least once a month. Out of this, 61% stated that they prefer to...

global market
How to Optimize Your Brand for the Global Market

As an entrepreneur, exposing your brand to an international audience can be the most fulfilling experience of all times. Optimizing your brand for the global market means; more opportunities for you but diverse customer behaviors. Before you kick off a global campaign, it’s important to...

The Ultimate Guide to Digital Marketing Strategy

Digital marketing strategy is a framework that guides you in setting up smart objectives for your business to expand your online reach. It involves configuring your traditional marketing mix to fit your online audience. Have you been searching for a digital marketing strategy that actually works...

5 Creative Ways to Make Money Online in Kenya

The New Year is here and your focus is finding possible ways to make more money and grow your business. But, have you come up with a strategy to achieve the above? According to the World Bank and Commonwealth’s 2019 end of year reviews on East Africa’s...

How to Have a Better SEO Ranking in Kenya

A better SEO is something that every business keen on online rankings is dying for. Search Engine Optimization (SEO) is the process in which one tweaks their online content to help improve their visibility on search engines like google. An exceptional SEO is one that makes you...

How to Manage Any Brand like a Pro

For your brand to command authority in the market place and improve its brand value, you need up your management techniques. Today, we’ll share with you ways to build a brand from scratch and manage it like a Pro for better returns. As well as,...