Author: Tess Ndinda

Content marketing
Content Marketing 101

Content marketing is the sharing of informative content that is relevant, interesting and useful to the target audience. This means that you create content that your readers relate with-content that they actually find useful. The goal of content marketing is to help your audience improve their...

Why PR is Vital for Business.

It’s very possible to run a company with or without a PR department in Kenya. Most business owners actually prefer outsourcing for PR professionals only when the need arises. Others have opted to merge it with other departments. For instance PR and marketing or digital marketing. It...

3 Ways to Measure your PR Effect

As a PR Practitioner, it can be very hard to establish the impact that your PR activities have on your business. However, every boss expects you to give analytics that proves that it’s worthwhile for him or her to keep investing in the PR department. As...

digital strategy
The Three Ds of Digital Strategy

Digital Strategy is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the business niche you choose will be. Then, maximize on structuring a...

Simon Page College of Marketing Turns 5 years, in Kenya

Simon Page College of Marketing is a modern and dynamic training institution. It offers courses leading to internationally recognized professional certificates and diplomas. With the main mission; helping professionals across Africa attain global standards of expertise. This is through providing business programs that can help...