Author: Tess

For your brand to command authority in the market place and improve its brand value, you need to up your management techniques. In this blog, we will share with you ways to build a brand from scratch and how to manage it like a Pro...

PR practice in Kenya has evolved overtime. However PR and marketing have been treated as ONE thing for decades by most Kenyan organizations. For some, it might be to save some company funds. With others, they still don’t have a clear understanding of the difference...

Did you know that CIM recently released a new syllabus?Chartered institute of Marketing (CIM-UK), being the leading professional marketing body, strives to give the best learning experience across the globe. By connecting with its partners in different levels from tutors, students to the study centres,...

Are you finding it hard to evaluate the effect of a PR campaign that you are running?Every boss expects you to give analytics that prove that it’s worthwhile for him or her to keep investing in the PR department. As Erika Heald states in her...

Marketing is about understanding your product or service and being able to “communicate” its values to your target market. This involves gauging which channel or medium of communication, when used, would reach a greater number of the people. Marketing is very diverse and there are...

Strategic marketing is about understanding the type of audience your business targets and identifying effective marketing tactics to convert them into customers. In order to do this, you need to measure how profitable the niche you choose will be to your business. Then, maximize on structuring a...